Author: Lee Hausman
Duchamp, Man Ray, and Picabia Exhibition
How to Make a Few Quid
The bookstores are jammed with books about all things English that oppose, imitate, irritate, or amuse the American sensibility. I have before me one of these (it was a gift); a book that lists supposedly naughty British place and street names. Here are a few examples:
A village named Horton Cum Studley and another named Bishop’s Itchington. Making you smile?
How about Wigley Bush Lane or the town of Penistone? Surely Green Dick’s Lane gave you a chuckle. No? How about Hardon Lane or Slutshole Lane?
Well, they didn’t do anything for me either. I thought the whole book was quite a reach. Or maybe, after two months here, my sense of humor has been Anglicized.
More proof that you can make a buck selling just about anything.
Are You Getting the Message Now?
I was walking along through town one day and happened to look down at a discarded empty pack of cigarettes on the ground. Something about it struck me as odd, unfamiliar. Ah, yes…
Now here’s a picture of a typical US pack of cigarettes. Notice that the tobacco warning label, which I’ve helpfully outlined so you can find it, is tucked away on the edge of the pack, where your fingers will likely cover it when opening the pack. This has not changed in the last 20 years.
The text is one of four different messages such as “SURGEON GENERAL’S WARNING: Smoking Causes Lung Cancer, Heart Disease, Emphysema, And May Complicate Pregnancy.” I guess it complies with US law but it’s clearly designed to not get in the way of the important stuff, from the tobacco industry’s perspective: making loads of money while addicting and killing millions.
But now here’s what the empty pack I saw on the ground looked like. Huge difference. The tobacco warning is simple and hard to miss.
Recent studies seem to indicate that relatively complex and wordy messages in the US warning label don’t have much effect, but the larger British, Canadian, German, Autrailian, etc. warnings do. Many countries, but not the US, have revised and improved their warning messages several times over the last decade.
A 2005 study found that half of all smokers in the US read at the 6th Grade level or below. Now that’s scary all on its own!
After August of this year, the UK warnings will be made much more graphic, with actual large, nasty images on the pack, like this one (I decided the image of the rotted teeth was just too horrible to show).
The UK and other countries are obviously really serious about getting kids and new smokers to reconsider the habit; too bad the US isn’t.
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Pub Life Observed
I’ve spent a little more time soaking up Pub Life and even did a little research on pub-review web sites. You knew there had to be several of these sites, right? My favorite site is one about local Reading pubs written by a couple of young guys whose ratings are generally worthless but hilarious. Unlike most restaurant reviewers who are meticulous about their facts, these two often get so toasted that they can’t remember what brews or how many pints they’ve had. Achieving this state alone, in their reviews, equates to having had a good time, which means the pub merits a good rating.
There are corporate pubs, parts of well-run national chains, which are OK in their way, and there are more traditional pubs: small and homey, with upholstered chairs, a fire in the fireplace, that kind of ambiance, easily allowing you to believe that the publican (operator) and his family do actually live upstairs. Last evening I was in The Red Lion down the street and the owner’s young daughter (maybe 8-10 years old) was dashing around, in and out behind the bar, clearly at home. The whole atmosphere at a place like this is much more relaxed than at a US bar. Relatively recent no-smoking laws have gone into place, so pubs are now smoke-free.
Some pubs just serve drinks and do not serve food at all (reminds me of a few dives I used to frequent in Georgetown during my college days). This sounds to me like a recipe for what the Brits call “anti-social behavior”. Others sell tasty pub food that goes down well with your pint. Some serve lagers with names you’ll know such as Coors, Corona, and Stella Artois (did you recognize that last name, by the way? Stella turns out to be the third largest selling beverage in the UK – right behind Coke and bottled water). Some pubs also sell ales, also known as traditional ales or Real Ale. These are the less fizzy brews, served just slightly chilled (not warm or at room temp, as you may have heard), that are “pumped” up from the basement using a long-handled tap. These are also the ones with the nifty names, such as Tanglefoot, Bread of Heaven, and Dirty Tackle, that I like so much. A pint is $3-5 depending on time of day and the brew.
It seems that real ales are in retreat in the brew market and so some folks have banded together to create CAMRA (Campaign for Real Ale) which boasts 85,000 members. They’ve enlisted pubs across the country to run real ale festivals and to promote the traditional brews. You can check out their web site here: http://www.camra.org.uk
Pubs do also serve beverages other than beer, including wine (often from taps), soft drinks, lemonade, alcoholic ciders, and mixed drinks. When you order a “mixed” drink, such as bourbon and water, the barman actually puts your shot into a tall glass and, at the bar, you add water from a pitcher to suit your taste. Remember, all of the ordering is done at the bar in pubs, even if you’re sitting at a table across the room, and it’s strictly self-serve.
Stay tuned: more fascinating, semi-sloshed pub observations to come later.